Advertising and Marketing

We tell you all about advertising strategy, marketing campaigns and KPIs. Learn with us and turn investment into profit.

Amazon Prime Day, Black Friday and more Amazon Events 2023

We are halfway through the year and it's time to get to know the following Amazon offers and promotions for 2023. Learn about the events, dates and how to participate with your products, along with recommendations that will help you prepare properly to take advantage of events such as a second Prime Day (the most acclaimed by Prime users) or the end-of-year winter offers, all to grow your business in the world's leading online marketplace.

September 11, 2023

Welcome Prime Day 2023

Summer is here, and so is one of the most awaited dates of the promotional season of the Amazon marketplace: Prime Day 2023, a day of exclusive offers for Prime customers that you, as a brand, cannot miss. In this article we tell you what Prime Day is, its benefits and how to participate with your products.

July 7, 2023

Amazon Vine: The Amazon Influencer Program You Should Know About.

The competition to appear in the top positions of Amazon is strong, with so many options offered by the market, keeping yourself in the consumer's mind becomes complicated, so we will tell you about Amazon Vine, what it is and how to be part of this marketing tool, to connect with a select group of users with reliable opinions, which will be heard by others and that yes or yes, they will be hooked to your product.

April 21, 2023

Cross-selling in the world's number one E-Commerce

Cross-selling and its application in the Amazon environment

December 29, 2022

Amazon, the digital storefront for physical products

Amazon is the largest digital showcase to showcase and publicize physical products, considering that 66% of online product searches start in this marketplace and added to the fact that it has presence in more than 15 markets with which it reaches more than 180 countries and 300 million users.

December 20, 2022

Sponsored Brands video: a lot to talk about

Add videos to your Sponsored Brand ads on Amazon to enhance the user experience, raise brand awareness and increase brand loyalty.

September 7, 2022

Display on Twitch. The next generation of advertising on Amazon

Amazon finally offers us Twitch to increase the reach of Sponsored Display campaigns.

September 7, 2022

KPIs on Amazon

Measure, measure, measure As you know, metrics are important. Here I bring you some interesting metrics if you are selling on Amazon: sales, number of orders, average ticket, ACOS, CPC, CTR.

September 7, 2022

Advertising on Amazon

"More and more brands are selling on so applying advertising strategies to get more visibility over the competition and more relevance for the user has become a necessity.

September 7, 2022

Advertising on Amazon: who, how and where.

Why invest in advertising on Amazon? Here we give way to the data, which speaks for itself":

July 30, 2021

ACOS: what it is and how to improve it

"For any brand that is betting on advertising in this environment, ACOS is the data that tells us if we are on the right track".

July 30, 2021

From Seller Central to Amazon Advertising

Amazon warns us of one of its upcoming changes: advertising for Seller accounts will start to be managed in the Advertising Console.

July 30, 2021

Amazon Live: the live sale

Influencers are sneaking onto the e-commerce platform to offer a new way of selling, at least on Amazon: streaming.

July 30, 2021

Amazon Attribution

You can now measure your external campaigns within Amazon.

July 30, 2021