"More and more brands are selling on Amazon.co.uk so applying advertising strategies to get more visibility over the competition and more relevance for the user has become a necessity.
Amazon has more than 300 million registered users worldwide and in the case of Spain it is the undisputed leader in online sales. More and more brands are selling on Amazon.es, so applying advertising strategies to achieve greater visibility over the competition and greater relevance for the user has become a necessity.
Advertising products on Amazon is necessary if we want to climb the rankings, this is not the only factor involved in the positioning of a product but it is an important part of the equation. Everything you need to know about Amazon SEO can be found in our post "How to improve your SEO on Amazon".
Since the end of last year, Amazon has bundled all of its advertising offers under the umbrella of Amazon Advertising, which offers sellers various formats for increasing product visibility. Within Amazon Advertising, it is possible to advertise product listings, promote brand stores or display campaigns via Amazon's own DSP (Demand Side Platform). A minimum investment of 10K Euro is required to access the DSP.
These formats include product-specific ads as well as brand ads (previously known as featured text ads). These formats allow the user to be impacted at the precise moment when they are searching for a product, so marketers can match products or brands with the search keywords that the potential buyer is using.
For some time now, Amazon has been giving prominence to "branded stores". If our brand has an attractive store and we combine it with a promoted ad campaign, we will be able to protect our brand and lose as few clicks as possible on products that are for sale on third-party accounts. We will also provide a better user experience, which is, after all, what the Seattle-based giant is most interested in.
Once the campaign is active, Amazon will charge only for performance, i.e. each time a person clicks on the ads, regardless of whether the person has closed the purchase or not. This is why it is important to be relevant to the keywords and categories you have chosen in the initial setup.
It is essential to monitor the results of the campaign, this is the key to success. Verify opportunities, modify bids, add keywords related to those that have a better performance and stop what is not giving optimal results.
Through Amazon Display campaigns we can impact the user through different creative formats that will be activated according to the audiences that we have defined in the set-up of the campaign. Amazon provides the seller with different placements - Amazon marketplace, mobile applications, Amazon devices and third-party websites - that allow us to impact the user in an omnichannel way.
Display campaigns can be managed through Amazon's own DSP. There are different ways to have access to this DSP: being a Vendor, being an amazon partner or having a minimum investment of 15K euros. If you still don't know the types of sales regimes on Amazon, we recommend the following post.
The first thing that comes to mind when we talk about the advantages of Amazon's display is the reach, with more than 300 million users worldwide and as the undisputed leader of ecommerce in Spain, it is to be expected. But the most remarkable thing in our opinion is the ability to impact relevant audiences thanks to the information extracted from the transactional environment. In addition, the flexibility of placements through which we can deliver our message to the user makes Amazon's Display offer a very complete option.
If you sell products online, this is definitely an opportunity you should not miss. As we developed earlier, targeting is a strong aspect worth testing, even if you don't sell products within the platform. In the case of selling products within Amazon, it is necessary to increase sales, better position products in search rankings and in some cases, protect your brand.
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La posibilidad de llegar a millones de clientes con Amazon es una oportunidad única que hay que aprovechar al máximo y un paso crucial para ello es crear las fichas de tus productos en la plataforma, pero no siempre es color de rosa por eso te contamos los errores frecuentes que puedes encontrar al subir la información de tus productos y cómo solucionarlos.
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Está por iniciar uno de los eventos más esperado por todos: el Black Friday de Amazon, una gran oportunidad para encontrar las mejores ofertas en todas las categorías del marketplace y que puedes aprovechar al máximo para subir las ventas de tus productos en la plataforma.
MioGroup completa la compra de Dendary, agencia especializada en Amazon, con el objetivo de continuar su plan estratégico de crecimiento, ampliando su oferta de servicios y su presencia geográfica a nivel internacional, convirtiéndola así, en la agencia especialista en marketplaces del holding.
