Amazon Prime Day, Black Friday and more Amazon Events 2023

Summer is over, back to school is coming, time is flying by and it is time to analyze the strategies that we have proposed at the beginning of the year. To know if the actions we are implementing are giving us results, if we should make changes or if we can take more advantage of platforms that allow us to grow our business.

Amazon is a great option if you want to make your products known to a large number of new and exclusive users of the platform and continue to grow your brand, especially because the marketplace giant continues to offer discount periods and events in which you can participate until the end of 2023.

Why Participate in Amazon Promotions?

• You gain brand growth: using promotions, deals or discount coupons make it easier to discover your products. show on the Deal of the Day page, which will help promote your brand and make it easier for customers to find you.‍
• You take advantage of event marketing efforts: Amazon drives traffic to these events through the Amazon Home Page and through Amazon Mass Advertising (including TV and Print), so if you participate in promotions, you'll get. 
• ‍They area useful lever to increase sales: you can offer discounts on your best-selling products or perhaps, promotions help you reduce excess inventory in the warehouse.

It is very important to plan ahead for any strategy to be successful, especially those involving product distribution logistics. You must have enough time to enroll your brand/products in promotions, optimize product cards and be prepared for the amount of orders that may come in from customers.

Here is a small calendar with the events and promotions that Amazon has prepared for the second half of the year: 

AMAZON OFFERS & EVENTS CALENDAR Q4-2023**

‍SEPTEMBER:

• Summer Liquidation (Jun - Sept)
• Gaming Week (Sept 4-10)

‍OCTOBER:

• FALL PRIME DAY* (October - Date to be confirmed)
• Halloween (17-31 Oct)
• Fall / Winter Sale ( 23 Oct - 12 Nov)

NOVEMBER

• BLACK FRIDAY WEEK* (Nov 17 - 27)
• Last Minute Offers (Date to be Announced)
• Year End Closeout (Date to be Announced)

DECEMBER

• Winter Liquidation (Dec. 18 - Feb. 28, 2024) 

*Dates may vary according to Amazon's criteria.

How to Participate in Amazon Events and Promotions?

‍OFFERS, EVENTS and BLACK FRIDAY WEEK:

Top Offer - For your Top products
Duration: the whole event (48h or 11 days)

Application dates: before September 8 (Fall Prime) and October 20 (Black Friday week) . ‍

Conditions and Discounts Required to Participate in the Event: 

• Offer minimum 15% discount in UK/DE/ES/NL or 5% discount in FR/IT/BE/SE/PL (compared to the reference price and 5% compared to the current price).
• The discount must exceed the lowest price of the year, excluding previous events.
• Have a 3-star rating, with at least 5 reviews.

Best Deals // Flash Deals :
Duration: 48h or 7 days // 12 hours

Application dates: before September 1(Fall Prime) and October 6(Black Friday Week).

Conditions and Discounts Required to Participate in the Event: 

• Offer minimum 15%discount in UK/DE/ES/NL or 5%discount in FR/IT/BE/SE/PL (compared to the reference price and 5% compared to the current price).
• The discount must exceed the lowest price of the year, excluding previous events.
• Have a 3 star rating, with at least 5 product reviews...
• Only ASIN's recommended in Seller Central apply.
  

AUTUMN PRIME:

Prime Coupons

• Discount required: 5% of the current price(15% is recommended).
• Products must be eligible for Prime.
  

Prime Exclusive Discounts

• Minimum 15% discount in UK/DE/ES/NL or 5% discount FR/BE/SE/PL/IT (with respect to the reference price and 20% with respect to the current price).
• The discount must exceed the minimum price of the last 30 days.
• Have minimum 4-star seller rating (if seller rating is available).
• Have a minimum rating of 3.5 stars or no reviews.

There are many types of promotions that you can choose and from Dendary we offer you a 360º service specialized in Amazon, to help you choose the one that best highlights your product, creating the offers and managing each one of them. If you are interested in improving your metrics to increase your sales in this marketplace, contact us and we will help you achieve your goals.

A fundamental part of participating in these events and promotions is to have enough stock so that you can fill the amount of orders that will arrive, and in events like the FALL PRIME and BLACK FRIDAY WEEK, we recommend you to have 4 weeks of average inventory in stock .

So that you don't miss any detail when preparing your offers or promotions on Amazon, we tell you how to make the most of these events: 

1. Promote seasonal products and recommended ASIN's. 
2. Use high quality images that do not include text, logos or watermarks.
3. Optimize your product information and add enhanced content.
4. Combine your offers with advertising campaigns. 
5. Keep stocked with products and plan adequate delivery times. 
6. Monitor the status of your offers and measure your results. 

You already have all the information to take advantage of Amazon's strategic events and keep growing with your brand in one of the largest marketplaces, with millions of users who will surely love what you have to offer, and you know, if you need more help, Contact us.

‍