Measure, measure, measure As you know, metrics are important. Here I bring you some interesting metrics if you are selling on Amazon: sales, number of orders, average ticket, ACOS, CPC, CTR.
Sometimes the amount of information that platforms like Amazon give us can be overwhelming and we don't know where to start analysing our data. There are certain fundamental KPIS that we recommend taking into account to verify the performance of our products and that will help us identify possible improvements.
These KPIS are:
Sessions
Sessions on Amazon will indicate the interest generated by our product. This is the starting point of the equation that will later allow us to evaluate the overall performance of the listing.
If we see that the sessions are low and we know for sure that there is a demand for this type of product, it is advisable to review the keywords that we are indexing in our titles, bullet points and backend keywords. In addition, it is also advisable to activate a promoted campaign that gives greater visibility to the product.
Conversion rate
The conversion rate will tell us the percentage of sessions that are transformed into sales. For this indicator to be relevant, we must have a sufficient volume of sessions to allow us to draw solid conclusions about the performance of the product on Amazon.
The conversion rate will allow us to identify products with high sales potential and products that may have some flaws in their content or offer.
If a product has a high conversion rate, we should, as far as possible, seek to increase the number of sessions on that file and if, on the other hand, it is a product that has a high volume of sessions and a very low conversion rate, we should analyse what could be going wrong (title, Bullet Points, Reviews, price, product description, A+ content).
Benefit
It seems obvious that product sales profit is a key KPI, but in most cases it is a difficult figure to obtain because of the costs generated from product sales.
To get a clear idea of the profit we have generated from a product we need to subtract the sales fees and commissions. At Dendary we use the data directly from the Amazon API, which allows us to access this information much more easily and efficiently.
Average listing score
Through its algorithm, Amazon gives a specific score to product listings. This indicator ranges from 1 to 10 and takes into account:
The higher the rating Amazon gives your product, the higher it will help to improve the positions for the indexed keywords. Some indicators such as sales history, volume of reviews and answered questions will come with time, but from the very beginning we must have all the other elements optimised to gain organic positioning from the beginning of the product.
These are just a few indicators to take into account, but they are undoubtedly the most relevant to improve your business on Amazon. If you need support in managing your account, do not hesitate to contact us. At Dendary we are an agency specialised in Amazon and we will be happy to help you increase your sales.
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La posibilidad de llegar a millones de clientes con Amazon es una oportunidad única que hay que aprovechar al máximo y un paso crucial para ello es crear las fichas de tus productos en la plataforma, pero no siempre es color de rosa por eso te contamos los errores frecuentes que puedes encontrar al subir la información de tus productos y cómo solucionarlos.
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Está por iniciar uno de los eventos más esperado por todos: el Black Friday de Amazon, una gran oportunidad para encontrar las mejores ofertas en todas las categorías del marketplace y que puedes aprovechar al máximo para subir las ventas de tus productos en la plataforma.
MioGroup completa la compra de Dendary, agencia especializada en Amazon, con el objetivo de continuar su plan estratégico de crecimiento, ampliando su oferta de servicios y su presencia geográfica a nivel internacional, convirtiéndola así, en la agencia especialista en marketplaces del holding.
