Influencers are sneaking onto the e-commerce platform to offer a new way of selling, at least on Amazon: streaming.
Influencers are sneaking onto the e-commerce platform to offer a new way of selling, at least on Amazon: streaming.
For now Amazon Live is only available in the US. However, its ability to drive awareness and consideration with a 360º twist to the user experience based on influencer marketing, anticipates a success that we hope will be exportable to the rest of the markets.
For sellers on Amazon, this opens up a range of opportunities, combining the spontaneity of live streaming with the potential of influencers who can showcase the features and benefits of products and offer special promotions. In addition, consumers will be able to purchase the advertised items on the fly or resolve any questions they may have about the products on the spot via chat.
Aside from direct, real-time selling, one of the great benefits of Amazon Live is the ability to grow the audience, reaching new followers who can then receive product notifications via the mobile app.
According to the e-commerce itself, Amazon Live "is created to inspire, inform and entertain customers". This format also increases visibility and interaction with interested users and trust in brands.
It is possible to create your own live stream for free via the Amazon Live Creator app or by collaborating with Amazon. The latter option requires a minimum spend of USD 35,000 (US) plus any sales commissions received by the content creators (but that's another war).
The Amazon Live Creator application is available to vendors who have a Store and professional sellers registered in the Amazon Brand Registry.
Amazon Live is just one of the strategic legs Amazon is implementing to increase its advertising business by 50% within a year.
In the US, brands such as NYX Cosmetics or Quickflip have already shown off their communication skills, here are some examples.
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Está por iniciar uno de los eventos más esperado por todos: el Black Friday de Amazon, una gran oportunidad para encontrar las mejores ofertas en todas las categorías del marketplace y que puedes aprovechar al máximo para subir las ventas de tus productos en la plataforma.
MioGroup completa la compra de Dendary, agencia especializada en Amazon, con el objetivo de continuar su plan estratégico de crecimiento, ampliando su oferta de servicios y su presencia geográfica a nivel internacional, convirtiéndola así, en la agencia especialista en marketplaces del holding.
