From Seller Central to Amazon Advertising

For a few weeks now, Amazon has been warning us of one of its upcoming changes: advertising for Seller accounts will start to be managed in the Advertising Console, as is already the case for Vendor accounts.

Until now, the creation and optimisation of Seller campaigns was done in Seller Central, while Vendors carried out this task in the Advertising Console.

Thus, Amazon sellers who, for different reasons and circumstances, had these two types of accounts, had to manage advertising separately, which made it difficult to have an overview and analysis of the situation and therefore to unify the strategy.

From now on, the Advertising Console can be accessed directly from the Seller Central platform with the same username and password, i.e. no separate account is required. This change will only affect campaigns, shops and reports related to advertising, keeping intact the current management method for the rest of actions.
The "move" to the Advertising Console does not imply, for now, that Sellers customers can launch Sponsored Display campaigns, an option that is available for Vendors.
This change will mean, as stated by the marketplace on its page, the following benefits:

1.-Easier navigation: the Advertising Console menu will bring together access to campaigns, shops, reports and other information, as well as the billing and payment method.

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New notification and support features: In the Advertising Console there will also be real-time notifications about active campaigns, a dedicated space to receive support and the ability to switch directly between all accounts within a region.

For all these reasons, we firmly believe in the benefits of this change based on usability, centralisation of information and the resulting time savings. Any change that focuses on agility is welcome.