Carmen Guerrero Toro

Content

Information is power, and Amazon is information.

Advertising and Marketing

Add videos to your Sponsored Brand ads on Amazon to enhance the user experience, raise brand awareness and increase brand loyalty.

Content

One of the biggest misconceptions about Amazon is that selling can be as easy as buying. And nothing could be further from the truth.

Advertising and Marketing

Amazon finally offers us Twitch to increase the reach of Sponsored Display campaigns.

Content

"Until very recently, when AliExpress was mentioned, any good shopper's mind would think of imitation handbags made in China. However, this Marketplace giant has landed in Spain with the idea of debunking myths".

Content

"E-commerce, the opportunity in the midst of the crisis".

Advertising and Marketing

Why invest in advertising on Amazon? Here we give way to the data, which speaks for itself":

Advertising and Marketing

"For any brand that is betting on advertising in this environment, ACOS is the data that tells us if we are on the right track".

Growth

"You have the power to create your own stand in the biggest marketplace in Spain, and if you want, we can help you".

Advertising and Marketing

Amazon warns us of one of its upcoming changes: advertising for Seller accounts will start to be managed in the Advertising Console.

Advertising and Marketing

Influencers are sneaking onto the e-commerce platform to offer a new way of selling, at least on Amazon: streaming.

Content

Tax uniformity for European e-commerce arrives

Advertising and Marketing

You can now measure your external campaigns within Amazon.

Growth

In a marketplace like Amazon, where all kinds of brands abound and competition is fiercer than on Tinder.