Aitor Grandes


Articles by 

Aitor Grandes

E-Commerce vs Marketplace: Which is the Best Option?

When you want to take the step of launching products in the online market, analyzing the advantages and disadvantages offered by having a digital store or selling in marketplaces should be essential to find the most suitable to the needs of the brand. In this article we help you discover the pros and cons of e-commerce and marketplaces to make it a little easier to make the best decision.

June 22, 2023

ChatGPT: The Tool That Optimizes Us

The research and application of Artificial Intelligence in many different fields of work, are the topics we see the most in our social networks and current news, but... Do we really understand this branch of computing, are we taking advantage of this revolutionary tool, can any of this transform your business? Our CEO Aitor Grandes analyzes in this article, his experience as a user and the contribution of the new hype to his profession and business.

June 2, 2023

Vertical marketplaces: the new competition for Amazon

Large companies partner with multiple brands to create their own platforms. What functionalities are necessary to create a Marketplace?

November 30, 2022

Amazon is the new Google (at least for retail)

Amazon is the leading search engine for physical product and the fastest growing platform for advertising revenue. What are the challenges for brands to sell more on Amazon?

November 3, 2022

New phase at Dendary: we grow with MioGroup

Dendary becomes part of MioGroup, a strategic consulting firm specialising in marketing and digital transformation services with an annual turnover of €45 million and listed on the stock exchange. Dendary is thus included in the number of specialised companies that MioGroup has been acquiring to cover different disciplines within its scope of work. 

September 7, 2022

Introduction Dendary


September 7, 2022

Amazon: Vendor and Seller

"Amazon offers two sales models. The buyer does not usually differentiate between these models. Most of the public only perceives that they are buying on Amazon.

September 7, 2022

Logistics at Amazon: FBA and FBM


September 7, 2022

Differences between Amazon and AliExpress

"In today's video I will tell you the main differences between AliExpress and Amazon".

September 7, 2022

Brand Stores on Amazon

"In both modes (VENDOR and SELLER PRO) there is the possibility of creating a Store (own shop within Amazon)".

September 7, 2022

Amazon Initial Consulting

"It is true that Amazon is not for everyone, but looking the other way is not the best solution".

September 7, 2022

SEO on Amazon

E-commerce in Spain is in full growth, which we see as a turning point for many companies in the online and retail sector. It is a time of opportunity and strategic decisions need to be made.

September 7, 2022

KPIs on Amazon

Measure, measure, measure As you know, metrics are important. Here I bring you some interesting metrics if you are selling on Amazon: sales, number of orders, average ticket, ACOS, CPC, CTR.

September 7, 2022

Selling on Amazon

"Recommendations for selling on Amazon".

September 7, 2022


"Team Dendary

September 7, 2022

New services

Management and Logistics Service

September 7, 2022

Increasing sales

"How to increase your sales on Amazon in Q4?"

September 7, 2022

B2B + B2C

"B2B companies that want to start doing B2C".

September 7, 2022

How to increase sales on Amazon

How to increase sales on Amazon in the last quarter of the year?

July 30, 2021

Black Friday - Christmas Rally

"Today is Black Friday and it's time to talk about the trends that those of us who sell online are seeing".

July 30, 2021

Creating an Amazon Seller account

"How to create an Amazon Seller account".

July 30, 2021

Advantages of selling on Amazon

"If you are a B2C company that does not yet sell online or a B2B company that wants to start doing B2C, you may be wondering how to start selling online".

July 30, 2021

Advertising on Amazon

"More and more brands are selling on so applying advertising strategies to get more visibility over the competition and more relevance for the user has become a necessity.

September 7, 2022

Dendary Services

"Have you created an Amazon Seller account and don't know how to proceed? Contact us and we'll take care of everything".

July 30, 2021

Digital Clotheslines

"As a result of Covid, many physical businesses have had to close and others have had to reinvent themselves and look for new online sales channels".

July 30, 2021

Amazon as an e-commerce Operating System

"Amazon has more than 175 logistics centres around the world".

July 30, 2021

Dendary App

Some learnings on Amazon

July 30, 2021

The magic of Amazon, surrender to the evidence.

"Amazon's logistics and efficiency is light years ahead of any other supplier.

July 30, 2021