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When you want to take the step of launching products in the online market, analyzing the advantages and disadvantages offered by having a digital store or selling in marketplaces should be essential to find the most suitable to the needs of the brand. In this article we help you discover the pros and cons of e-commerce and marketplaces to make it a little easier to make the best decision.
The research and application of Artificial Intelligence in many different fields of work, are the topics we see the most in our social networks and current news, but... Do we really understand this branch of computing, are we taking advantage of this revolutionary tool, can any of this transform your business? Our CEO Aitor Grandes analyzes in this article, his experience as a user and the contribution of the new hype to his profession and business.
Large companies partner with multiple brands to create their own platforms. What functionalities are necessary to create a Marketplace?
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Amazon is the leading search engine for physical product and the fastest growing platform for advertising revenue. What are the challenges for brands to sell more on Amazon?
Dendary becomes part of MioGroup, a strategic consulting firm specialising in marketing and digital transformation services with an annual turnover of €45 million and listed on the stock exchange. Dendary is thus included in the number of specialised companies that MioGroup has been acquiring to cover different disciplines within its scope of work.
"Amazon offers two sales models. The buyer does not usually differentiate between these models. Most of the public only perceives that they are buying on Amazon.
"In today's video I will tell you the main differences between AliExpress and Amazon".
"In both modes (VENDOR and SELLER PRO) there is the possibility of creating a Store (own shop within Amazon)".
"It is true that Amazon is not for everyone, but looking the other way is not the best solution".
E-commerce in Spain is in full growth, which we see as a turning point for many companies in the online and retail sector. It is a time of opportunity and strategic decisions need to be made.
Measure, measure, measure As you know, metrics are important. Here I bring you some interesting metrics if you are selling on Amazon: sales, number of orders, average ticket, ACOS, CPC, CTR.
How to increase sales on Amazon in the last quarter of the year?
"Today is Black Friday and it's time to talk about the trends that those of us who sell online are seeing".
"If you are a B2C company that does not yet sell online or a B2B company that wants to start doing B2C, you may be wondering how to start selling online".
"More and more brands are selling on Amazon.co.uk so applying advertising strategies to get more visibility over the competition and more relevance for the user has become a necessity.
"Have you created an Amazon Seller account and don't know how to proceed? Contact us and we'll take care of everything".
"As a result of Covid, many physical businesses have had to close and others have had to reinvent themselves and look for new online sales channels".
"Amazon has more than 175 logistics centres around the world".
"Amazon's logistics and efficiency is light years ahead of any other supplier.
