Display on Twitch. The next generation of advertising on Amazon

Until recently, Twicht was a niche social network for geeks and young gaming fans. However, it is gaining more and more followers among users eager for information and references on different topics. Without going any further, Piqué had his minutes of glory a few days ago, opening up and joking in front of thousands of curious onlookers and followers.

Why are we telling you this? Because this platform is owned by Amazon, which bought it in 2014 for 970 million dollars. And although the ecommerce giant had already made its investment profitable in various ways, it is finally offering Twitch to increase the reach of Sponsored Display campaigns.

With the latest Sponsored Display update, brands can reach audiences on Twitch browse pages by displaying an image and a Call To Action that redirects directly to the advertised product page.

For now, the audiences offered are closely related to gamming and sports. But new segmentations can be expected to be created as the number and profile of followers increases.

And how to set up this type of campaign? It's as simple as selecting "Audiences" in the Targeting section, then select "Amazon Audiences" and choose the ones that best suit you from the ones offered for Twitch.

With this type of campaign we not only encourage conversions, but we also expand the reach within a space that is gaining more and more followers. The bidding is, as usual in this format, predetermined by CPC and the optimisation can be focused on page visits or conversions.

No doubt this is just another example of Amazon's interest in improving and amplifying the advertising spectrum available to brands on Amazon. Do you want to impact the Twitch audience? We are experts in advertising and brand management on Amazon -contact us and we'll be happy to help!