Dendary App

As we are about to celebrate two years since we created Dendary (Amazon Agency), I would like to summarise what we have learned so far and also take the opportunity to show our first development on the Amazon API: Dendary App.

As you know Dendary is a Digital Marketing Agency specialised in Amazon. We help companies all over Europe to sell on Amazon. Our main differentiating elements in which we have been working are:

1. We are an International Agency that makes it easy for companies to sell throughout Europe. We currently have clients selling in the UK, Germany, France, Italy and Spain. For this we have international Account Managers who operate the different marketplaces and languages.
2. We create our own technology that helps sell to our customers. In this regard we have just launched Dendary App. Dendary App is a web-based reporting application for Amazon Sellers. Our customers can directly access the app to see the monthly evolution of their main metrics. Dendary App connects to Amazon's API to extract and consolidate information into a database.

During this time we have learned a few things that we would like to share with you:

1) Amazon is not easy. That's why companies like us exist. Almost 90% of the customers who contact us have tried it themselves first.

2) A little patience is needed. Amazon is a profitable channel in the medium term, but it involves making an investment and working the channel professionally. We recommend a minimum of 6 months to a year to position yourself well on the platform.

3) To sell on Amazon there are three levers to work simultaneously:

• Organic positioning**: to be well positioned in a natural way on Amazon you have to work very well on your product cards. Images, titles, descriptions and A+ content.
• Sales performance: Amazon's algorithm takes into account how good or bad a seller you are. This is why you have to be very careful to meet Amazon's standards in terms of delivery times, returns, etc.
• Advertising. Advertising is based on bidding for those keywords for which you think your users will search for you. If you want to differentiate yourself from the competition and drive traffic to your product pages it is necessary to invest in advertising.

4) If possible, we are interested in selling throughout Europe. Thanks to Amazon's FBA logistics, we can reach all major European markets easily and cost-effectively.

5) The main trend we see on Amazon are companies that have historically been B2B and suddenly want to start selling online. Our recommendation is not to be afraid of B2C. Doing it professionally is a very profitable channel that can leave higher margins than B2B.

6) Amazon has been an ally for small businesses since the emergence of COVID. With part of the HORECA channel closed and a large part of the retail channel, Amazon has helped many companies to reach end consumers who could hardly leave their homes.

7) And finally, I would highlight that Amazon is the first option in both product search and purchase intention. The ideal is to be where our customers are.