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ChatGPT: The Tool That Optimizes Us

The research and application of Artificial Intelligence in many different fields of work, are the topics we see the most in our social networks and current news, but... Do we really understand this branch of computing, are we taking advantage of this revolutionary tool, can any of this transform your business? Our CEO Aitor Grandes analyzes in this article, his experience as a user and the contribution of the new hype to his profession and business.

In recent months my timeline on Twitter and LinkedIn has become a monotheme: "Artificial Intelligence(AI), ChatGPT, how to create the prompt that will change your life, the 10 best AI tools alternatives to ChatGPT", etc.; and it's nothing we haven't seen before in other hype cycles such as Blockchain, Crypto, Metaverse and others. It's also true that they all leave a certain aftertaste and companies in these niches, who know how to keep up, usually take advantage of it.

I particularly like to delve into technological trends to be able to have my own criteria and above all because innovation is born when you dive to a certain depth and do not swim on the surface, although it is becoming increasingly difficult to keep up to date since many new technologies are converging nowadays.

I confess that LLM (Large Language Model) is beyond me despite my technical background. The volume of data used is so huge and the processing so powerful that my little intellect is beyond it, so I will not talk about the technology of ChatGPT, LLM and more generally about AI...I will only talk about the experience it gives me as a user and what I see that it can bring to me as an Internet professional and therefore to my company.

The first time I used ChatGPT I had the same feeling as when I sent my first e-mail from a Unix terminal at the University of Salamanca using the xmail command. When you don't know well how something works inside, the result can seem like magic. Over the years we have understood how the Internet and its associated protocols work and the magic seems less. Somehow we have internalized it as an everyday thing. My kids don't know what a CD is but they are surprised to go somewhere and not have WIFI.

I don't know if Artificial Intelligence is going to be a leap the size of the Internet, but the result is surprising. As my colleague Javier Recuenco says: "ChatGPT is a McKinsey consultant :-) " but I'm already doing well to have such a consultant always available.

Como curiosidad diré que el CEO de ChatGPT es Sam Altman, el expresidente de YCombinator, la principal aceleradora de startups de USA.  Hace 10 años escribió  << Startup Playbook >>  que para mí es una de las mejores referencias a la hora de crear un startup. Con esto quiero decir que no es casualidad la limpieza del producto que han desarrollado y la penetración que ha tenido en el mercado. Quizás nos estemos moviendo hacía una arquitectura de Internet basada en conversación en lugar de una arquitectura basada en hiperenlaces.

I use it on a daily basis for multiple tasks: translations, writing job offers, posts, keyword generation, queries of all kinds, etc. In addition, I am still testing to see the ability to generate Amazon-style product sheets and their translations into multiple languages.

Over the years, and especially since the advent of the cell phone, we have become augmented users. We carry a GPS, a camera, a phone, a translator, we can ask Siri or Alexa. AI continues to evolve along this path and augments us even more, optimizes us, making us much more productive.

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