Advantages of selling on Amazon

If you are a B2C company that does not yet sell online or a B2B company that wants to start doing B2C, you may be wondering how to start selling online.

Basically you have two options:

The first is to create your own e-commerce. If you choose this solution you will have to invest in the platform you choose, in its maintenance and above all pay the Customer Acquisition Cost (CAC). That is, the necessary investment in Google, Facebook, etc. to bring traffic to your e-commerce and convert it into sales. Creating an e-commerce is very simple and cheap, what is really expensive is to fill it with people who end up buying.

The second option is to use one of the marketplaces on the market, such as Amazon and AliExpress. These marketplaces also have a cost. Amazon an average of 15% and AliExpress between 5% and 8%. In addition, if you use Amazon's integrated logistics (FBA), Amazon will charge you per cubic metre of warehouse used and for each of the shipments you make. In the case of AliExpress, the latter option is not available, so it is the business itself that has to manage its own logistics.

As you can see, both solutions have certain advantages and disadvantages. But in my opinion, for a start-up company, the Amazon solution is much simpler. Amazon allows you easy internationalisation, integrated logistics and above all to be on the platform with the highest purchase intent.

But perhaps the phrase that sums up everything I am telling you is what my partner Angel says:

"I buy all my gifts on Amazon. And if I can't find a gift, I don't change platform, I change gift" :-)