How to increase sales on Amazon

Black Friday, Christmas and Epiphany are approaching, and all brands are getting ready with their best clothes to face what is usually the best quarter of the year.

But how do you prepare to increase sales at the year-end rally?
We like to work on three simple recommendations:

1. The first is to take care of the product sheets. We all like to find quality product cards, with good images and careful descriptions.
2. The second recommendation is to tell the story of the company. Who is behind the products? Showing the history of the company that sells us the products is highly appreciated by buyers.
3. And the third recommendation is to encourage sellers who have not yet started advertising to give it a try. You are sure to be pleasantly surprised.

The first two recommendations will help us to position our products organically. While the third recommendation, advertising, will allow us to have more visibility for our products, based on the purchase of keywords for which our customers will search for us.

Positioning our products organically is a slow job that often takes months. Although it is true that it is free and it will only cost us the effort we have to dedicate to it.

On the other hand, advertising is a faster way to position our products, but it has a cost derived from the price of the keywords we are bidding for at any given moment.

Based on our experience, I would like to encourage all sellers who want to increase their sales in Q4 to take care of the three recommendations. Especially advertising, as it will be the most important factor in increasing your sales in the coming months.