Store: your personal showcase on Amazon

Can you imagine having your own stand, customised to your liking with your top sellers in the trendiest shopping centre, free of charge? With your logo, someone telling the story of your brand in the background and letting shoppers walk through all your products, divided into categories. Nice, isn't it? Well, that's basically what you can have digitally on Amazon, through the Stores.

What are the Stores? The Stores are free, customisable spaces that Amazon makes available to advertisers to display a selection of its range of products with a look and feel similar to that of its own website. From the stores, buyers can access the rest of the products offered by the brand through internal links.

Advantages:

1. They are customisable. You can adapt the store to your brand image, creating a space similar to your own website, respecting your identity. It is the perfect tool to present your storytelling.
2. It does not require the use or knowledge of programming. You can include rich and complete content including text, video and image, without writing a line of code.
3. Stores enhance the shopping experience. The usability of stores allows users to browse the catalogue and explore products efficiently. It generates interest and security and allows shoppers to access other products that are not directly displayed.
4. These spaces have a unique URL for your brand.http://amazon.com/yourbrand
5. It is possible to redirect to the shop through Sponsored Brand or DSPcampaigns within the Amazon space, but also with ads outside the marketplace, for example on social networks with direct links to these websites.

How to set up a shop on Amazon:

1. Of course, the first thing to do is to have a professional seller account. If you don't know how, we recommend you to access this post. To set up your seller account you need to provide certain information, such as account name, full address, registration or tax information.
2. Brand registration. This option is not available for sellers who do not act as official distributors, i.e. resellers. Once the brand registration is approved, it will be possible to create enhanced product content, with messages and images. Beyond the fact that by registering the trademark, a Store can be created, the task of registration is to prevent fake sellers and to ensure that the owners of the trademark have control and power over their products.
3. Creation and optimisation of product pages. An essential step to present the product and position it as a valid alternative to buyers and competitors. To do this, it is necessary to research the right search terms and work on the title and bullets, so that they include the search terms that generate the most traffic and the properties and benefits of the product; the images, so that they are of quality; and the rich content, to add useful information for the buyer.
4. Finally, you can start working on your store. Make it as if it were your website, reinforcing your brand image and your message. Organise the creation of different pages around key aspects, such as product categories. This work requires patience, meticulousness and planning. Also, keep in mind that once a Store is launched, it can take up to 72 hours for Amazon to validate it.

Advice:

- Use consistent sorting: by category, collection, product type ....
- Select the ASINs with the most opportunities. Either because they correspond to top sellers, because they have better reviews or because they correspond to seasonal or new products.
- Encourage product offers by using cross-selling by placing links that lead shoppers to other products that stand out for their interest and relevance.
- Pay special attention to content, choosing the best resolution images, using a rich vocabulary and making sure there are no typos.
- Make sure the design is responsive, to protect the user experience regardless of device.
- Take advantage of all the information provided by the shop' s dashboard, including metrics such as visitors, page views and sales. If you run marketing campaigns external to Amazon, you can add tags to the URL to track traffic sources to your shop and see which ones are performing best, similar to a Google campaign.

*How muchdoes it cost to set up a shop? *
Setting up a shop is free.

You know, you have the power to create your own stand in the largest marketplace in Spain, and if you want, we can help you.
Because let's face it, the inside is important, but we are all attracted by the outside, and there is nothing better than a Store as a business card on Amazon. This space is the best way to show off and conquer the consumer with all your attributes, creating a user experience that makes them fall in love at different points of the Customer Journey (yes, that expression so used and distorted, but here, it really fits).