Amazon in times of Coronavirus

Before delving into this article, the Dendary team, each of us from our own homes, would like to share our support for the sick, the most vulnerable and all those professionals who work with courage and responsibility for the general welfare. To all of them, a virtual hug and our most sincere recognition.

E-commerce, the opportunity in the midst of the crisis.

It is common knowledge that these days the famous Covid-19 has turned our lives upside down, both individually and collectively. The Coronavirus is forcibly teaching us to be with ourselves, to protect ourselves and to think of others, and at the same time, it reminds us that fortunately, today we are more interconnected than ever.

One of the big players in all this (of course, behind all those heroes without capes who are at the foot of the cannon in the service of society) is e-commerce. We have known for a long time that online commerce is already part of the present, but if anyone was still not clear about it, there can be no doubt about it now.

Proof of this is that while many companies are forced to take their employees to an ERTE, Amazon announced this week the hiring of 1,500 workers in Spain to cope with the increase in orders recorded in recent days.

In the "new" Dendary offices, surrounded by children, pets and family members, we have analysed the latest Amazon search results. Can you guess which products are the most popular?

*1: Percentage of clicks the product received, compared to total clicks based on search results in the selected time period.
*2: Percentage of conversions achieved by the product compared to total conversions, based on search results in the selected time period.

But let's take a closer look at some of Amazon's key departments

Sports

Babies

Pantry

Toys

Amazon's data show us a clear map of the shopping preferences of Spaniards in a state of alarm. We are opting for classic games to entertain the little ones in the house and focus their energy, we are shopping for students and we are hoping to emerge from this situation muscular and sinewy.

In any case, and given that the short-term future lies in making our house our real home and opting for online shopping alternatives, today more than ever it can be said that crisis means opportunity for anyone who finds themselves in Bezos's shop window.