The drama of make yourself on Amazon

I cook it, I eat it. Today we use the Spanish proverb to describe a recurring situation among new brands on Amazon. One of the most common misconceptions about Amazon is that selling can be as easy as buying. And nothing could be further from the truth. Any brand or seller with some experience in this ecommerce knows that it takes a thorough knowledge of tools, strategy and account management.

Often, when we talk to brands that want to start selling on Amazon, they tell us about their reticence about Amazon's conditions, both in Seller and Vendor: conflicts that may arise with other sales channels, such as the official website or sales to other suppliers; the brand image that may be damaged, the "excessive" commissions imposed by Amazon or the tax requirements.

Many of these sellers are tempted to internalise the management of the Amazon account in order to limit costs. However, when we are approached by brands that have already opened an Amazon account, the discomfort focuses on specific aspects that hinder product sales and the take-off or growth of the brand:  

- Account blocking

- Difficulty in positioning

- Stock-outs with all that this entails

- A set up that never ends

- Documentation that is always missing

- Advertising that doesn't work

- Problems contacting Amazon

Thus, the "I cook it myself, I eat it myself" ends up in sales famine or, in other words, in "cheap is expensive".

As with digital marketing through social media, SEO, SEM campaigns and web design, all of which are often undervalued, working on Amazon is often thought of as a Make yourself.

But the survival and expansion of any seller on Amazon depends on an exhaustive knowledge of the platform. Therefore, instead of killing flies with cannons, it is necessary to invest in professionals who are experts in strategy, in the creation and optimisation of product cards, in design, with the ability to adapt cards to the languages of other markets, with a mastery of digital advertising and analytics and, of course, up-to-date with all the latest developments in the sector and equipped with tools that provide valuable information.

To bring all these requirements together, it is clear that the solution is a specialised agency.

So if you want to grow your business on Amazon, don't waste time with Youtube tutorials and write to us. We will be happy to help you.

Time is money, don't waste it ;)

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