E-commerce vs. Amazon

Do you have an online store that generates few sales or would you like to increase your company's profits by also selling on Amazon? Stay! We tell you how.

E-commerce is an increasingly popular way to buy or sell goods and services online. Companies know this and are turning to the online world to reach new customers and grow their business. Managing an e-commerce store and an Amazon (Marketplace) store simultaneously is a challenge that can position a brand very well in the digital environment. Here we will give you the keys to run both businesses and not die trying.

But first of all, what is e-commerce? E-commerce, or electronic commerce, is the sale of goods or services over the Internet. This new form of economic activity has grown rapidly in recent years due to the convenience and ease of use of platforms such as Shopify, Woo-Commerce and Magento, used by many companies to create their online stores and reach customers around the world, and undoubtedly of all the e-commerce we know, Amazon is the king in marketplace.

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Selling on Amazon can be a very good option to increase sales and reach new customers. It is the largest e-business platform in the world. Only in Amazon Prime customers, it reaches 100 million users and in revenue it reaches up to 40,000 million dollars, making it the ideal ally to boost and transform your business.

The range of possibilities offered by the platform is very wide, from creating and developing your own brand within Amazon with a Store that will showcase your products and unique value propositions, being able to reach other e-commerce models, to benefiting from the power and logistics of this platform to boost the recognition of your brand and products, thus favoring your digital business.

 While selling on Amazon can be a great way to increase sales and reach new prospective customers, it also comes with some challenges. Running an e-commerce and Amazon store simultaneously can be time-consuming and complicated. Here are some of the challenges you might face:

• Inventory management: this involves keeping close track of inventory, making sure you have enough in stock to meet customer demand, managing pricing and availability of your products in both stores, and can become a headache.

• ‍Themanagement of orders: if the e-commerce itself executes the delivery of its products, it must also follow up on customer orders and ensure that they are fulfilled on time. It is at this point where also having a marketplace on Amazon, will bring great benefits, since depending on the sales modality chosen(FBA or FBM), it will be much easier the logistics of delivery and management of this process, without worrying too much. ‍

• Marketing actions: runningad campaigns, product designs or pricing strategies are some of the marketing tools to grow the digital business ensuring to reach many markets at the same time, and this is delicate, due to the adaptation of advertising to each country and corresponding marketplace. In addition, the performance of the strategies must be tracked to adjust and optimize them accordingly.

• We cannot forget about customer service since, by having both stores, the reaction time to any problem that may arise is increased.

In short, managing an e-commerce and an Amazon store simultaneously is a great challenge, but with the right strategies, good planning and structure, you can manage both lines of digital business, increasing your revenue and differentiating yourself from your competition, offering your products to countless markets and gaining brand recognition by meeting your customers' expectations.

At Dendary we are constantly innovating, we keep ourselves updated in the integral management of the Amazon Marketplace, and with our consulting services, account management, advertising strategies, design architecture for Amazon Stores and much more, we can simplify your work and of course, help you achieve success, boosting your brand and e-commerce in this powerful platform. Our international team is ready to give support and service to all those brands that want to launch their products in this new market. Contact us here.

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